Home
Contact
Decision-stage content for B2B SaaS that helps buyers choose
I write BoFu content (comparisons, alternatives pages, pricing guides). The content your competitors already have.
Trusted by founders and SaaS teams
Struggling to Convert High-Intent SaaS Buyers Into Customers?
You’ve built a strong product, but your decision-stage content isn’t doing its job.
People arrive at your site, poke around, and leave because nothing tells them why you and not the other three tools they've got open.
Your competitors have comparison pages and pricing breakdowns. You don't. So buyers use theirs to decide.
Sales is answering the same five questions on every call. That’s the job of content, not conversation.
When someone Googles '[competitor] vs [you]', nothing comes up. So the buyer has no content from you to help them decide.
Buyers need a clear reason to choose you. Your content should make that decision easier.
Plot Twist: How I Became a B2B Writer for SaaS Companies
I studied screenwriting at MA level, and that trained me to structure a narrative.
So how did I end up writing for SaaS companies?
The short version: I was already working inside a subscription startup, where I watched it grow from B2C into B2B, and realised I wanted to do this for a living.
I've been writing for companies, startups, and agencies since 2010.
Why Work With Me
15+ years as a freelance writer
I've been ghostwriting content for companies, startups, and agencies since 2010. Clients have included Aircall, Onfolk, and GrowthMentor.
I've been inside a startup
I’ve been inside a subscription-based startup. So I know what it’s like to build under pressure, with limited time and a lean team.
MA in Screenwriting
I've studied the three-act structure, the hero's journey, I can structure a narrative so it holds attention from beginning to end.
The Plan
1. Quick Intake (Async or Call)
We align on your product, competitors, and the decision buyers need to make.
2. BoFu Draft + Revision
I write the content, then refine it with your feedback.
3. Publish with Sales in Mind
Your content goes live, ready to show up when buyers search '[competitor] vs [you]' or 'best [category] tools'.
Trusted by SaaS Startups, Agencies, and Tech Teams
Ashley at CFOly shares her experience
"Jackson excels in writing clean and well-researched content… always impressed with how quickly he took to a subject and was able to make it his."
— Norbert Hahn, Content Manager, IGC Services
"We saw some of our key pages shoot up to Google's first page… Jackson is super adaptable and always ready with great ideas for our SEO strategy."
— Naz Malik, Co-founder, Onfolk (acquired by Tide)
"Jackson is a skilled wordsmith with a marketing edge — his work is always well researched and expertly put together to fit the brief."
— Susan Kokenyesy, Content Manager, Gaming Realms
Let's Make Your Content Work Harder
If your content isn't helping buyers choose you, we’ll fix that.
Let's give your buyers a reason to pick you.
Win comparisons
Shorten sales cycles
Convert decision-stage buyers
Book Your Free Consultation
📅 Book Online
📧 Email Me
🔗 Follow on LinkedIn
Available for Projects
Jackson Kelly, Copywriter
B2B SaaS Content That Performs