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Don’t Just Take My Word for It: Here’s the Work


Below you'll find examples of live client work, personal projects, and portfolio-specific samples.

  1. Copywriting
  1. Repurposed Content
  1. Content Engineering
  1. App Building

Copywriting

Three BoFu SaaS blog posts I wrote specifically for my portfolio in both UK and U.S. English (AP style):

  1. Best-of tools: Best AI Meeting Notes Tools for Teams (2026): UK version | US (AP) version
  1. Pricing guide: LMS Pricing Guide (2026): Typical Costs, Pricing Models, and What Mid-Market Teams Budget: UK version | US (AP) version
  1. Comparison: Jira vs Linear vs ClickUp: Which Fits Modern Product & Engineering Teams Best? (2026): UK version | US (AP) version

Two ToFu SaaS blog posts I wrote previously on spec for U.S. SaaS startups:

  1. 10 SaaS Trends Shaping the Future of Your Business
  1. SaaS vs. On-Premise: Which is the Right Solution for Your Business?

B2B SaaS

A recent case study I wrote for SaaS platform GrowthMentor (British English) Includes byline:

GrowthMentor

From Solo Tutor to a Thriving Agency: How Greenhill Academics Built Five-Figure Months

Russell Greenhill grew his solo tutoring business into a 40-tutor agency generating five-figure months through strategic mentorship.

An SEO blog post for cybersecurity SaaS firm, Prey Project (American English):

Prey Project

Dark web monitoring tools: how to keep your business protected

The dark web is more dangerous than you think. Learn how to be proactive and not reactive, and keep your business protected.

A shorter blog post for HRtech SaaS startup, Onfolk, that produced multiple page one rankings in Google (British English)

Onfolk has since been acquired by Tide. However, the blog post is available ​here through the Wayback Machine.

An SEO-optimised webpage for VoIP SaaS startup, Aircall (British English):

Aircall

What Features Can I Expect From the UK’s Best VoIP Providers? | Aircall

Discover the Features you can Expect From the UK’s Best VoIP Providers

Technology

An online article in the cybersecurity space (British English):

CITI I/O

How Cybercrime Operates Like A Legitimate Industry - CITI I/O

Cybercrime is an underground economy worth millions and millions of dollars. It’s organized, works like a legitimate economy,…

And now for something more technical (British English):

Medium

What is Referential Integrity?

A history of relational databses and RI

Professional Services

Video: Emotion Productions Animated Explainer Video

Script: Emotion Productions Explainer Video Script

iGaming (B2C)

One of many Slingo* game descriptions and news releases I wrote for Gaming Realms (British Engish):

Game Description and News Release for Gaming Realm's Slingo Cosmic Clusters

*Slingo games based on top Pragmatic Play titles are produced under license from one of the leading iGaming providers.

An explanation of prop betting (American English):

What is a Prop Bet? A Comprehensive Guide to Prop Betting
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iGaming (B2B)

B2B iGaming Pitch Deck Copy for Konect (British English)

B2B Interview copy for Gaming Realms (British English)

Copywriting and Marketing

If you’re extra curious, feel free to read my latest LinkedIn articles (American English):

How to Establish Trust with Your Prospects Through a Powerful Guarantee

Why the Big Idea is Critical to a Successful Product Launch

How to use the Disney Method For Some Truly Creative Copy

How the Steve Jobs Story is the Perfect Template for All Great Copy

3 Lethal Mistakes Killing Your Brand in the Golden Age of Disruption

How the Story of an Ex-Giants Pitcher is the Perfect Case Study Formula

How Reality TV Marketing Can Capture The Attention of Your Prime Time Prospects

Repurposed Content

Here's an example of a repurposing package I created for a B2B SaaS founder I interviewed: I used Riverside to conduct the interview, Descript to create the reels, and Canva for the quote graphics.

Google Drive

Creatium Visibility Kit: October 2025 - Google Drive

Content Engineering

Interview-to-Authority Content Engine (Loom walkthrough of An AirOps workflow)

The workflow takes a founder interview transcript and turns it into LinkedIn posts written in that founder's voice. The workflow pulls the company's brand voice and editorial guidelines from a knowledge base, connects the themes in the interview to what the company is building, and drafts posts that read like the person rather than the tool. I built this as my final submission for the AirOps Advanced Cohort.

App Building

Claude Code

brainrider.co

BrainRider — Your AI Co-Founder

An AI operating system that learns how your ADHD brain works and adapts around it.

buildmyplate.co

Build My Plate — Visual Meal Builder & Macro Tracker

Build meals visually. Search foods, drag them onto your plate, and track macros in real time. No sign-up required.

Replit

returnonai.co

Return on AI

www.aistandardsinstitute.org

The AI Standards Institute | Professional AI Readiness Certification

Trusted by SaaS Startups, Agencies, and Tech Teams

"Jackson excels in writing clean and well-researched content… always impressed with how quickly he took to a subject and was able to make it his own."

— Norbert Hahn, Content Manager, IGC Services

"We saw some of our key pages shoot up to Google's first page… Jackson is super adaptable and always ready with great ideas for our SEO strategy."

— Naz Malik, Co-founder, Onfolk

"Jackson is a skilled wordsmith with a marketing edge — his work is always well researched and expertly put together to fit the brief."

— Zsofia Kokenyesy, Content Manager, Gaming Realms

Let's Make Your Content Work Harder

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Available for Projects

Jackson Kelly, Copywriter


B2B SaaS Content That Performs