Portfolio
Don’t Just Take My Word for It - Here’s the Work
Below you'll find examples of both live client work and portfolio-only samples.
Three BoFu SaaS blog posts I wrote specifically for my portfolio in both UK and U.S. English (AP style):
  1. Best-of tools: Best AI Meeting Notes Tools for Teams (2026): UK version | US (AP) version
  1. Pricing guide: LMS Pricing Guide (2026): Typical Costs, Pricing Models, and What Mid-Market Teams Budget: UK version | US (AP) version
  1. Comparison: Jira vs Linear vs ClickUp: Which Fits Modern Product & Engineering Teams Best? (2026): UK version | US (AP) version
B2B SaaS
A recent case study I wrote for SaaS platform GrowthMentor (British English):

GrowthMentor

From Solo Tutor to a Thriving Agency: How Greenhill Academics Built Five-Figure Months

Russell Greenhill grew his solo tutoring business into a 40-tutor agency generating five-figure months through strategic mentorship.

An SEO blog post for cybersecurity SaaS firm, Prey Project (American English):

Prey Project

Dark web monitoring tools: how to keep your business protected

The dark web is more dangerous than you think. Learn how to be proactive and not reactive, and keep your business protected.

A shorter blog post for HRtech SaaS startup, Onfolk, that produced multiple page one rankings in Google (British English)
Onfolk has since been acquired by Tide. However, the blog post is available ​here through the Wayback Machine.
An SEO-optimised webpage for VoIP SaaS startup, Aircall (British English):

Aircall

What Features Can I Expect From the UK’s Best VoIP Providers? | Aircall

Discover the Features you can Expect From the UK’s Best VoIP Providers

Technology
An online article in the cybersecurity space (British English):

CITI I/O

How Cybercrime Operates Like A Legitimate Industry - CITI I/O

Cybercrime is an underground economy worth millions and millions of dollars. It’s organized, works like a legitimate economy,…

And now for something more technical (British English):

Medium

What is Referential Integrity?

A history of relational databses and RI

Professional Services
I wrote the script for the following video (an abandoned project of mine):
iGaming (B2C)
One of many Slingo* game descriptions and news releases I wrote for Gaming Realms (British Engish):
*Slingo games based on top Pragmatic Play titles are produced under license from one of the leading iGaming providers.
An explanation of prop betting (American English):
Copywriting and Marketing
If you’re extra curious, feel free to read my latest LinkedIn articles (American English):
Trusted by SaaS Startups, Agencies, and Tech Teams
"Jackson excels in writing clean and well-researched content… always impressed with how quickly he took to a subject and was able to make it his own."
— Norbert Hahn, Content Manager, IGC Services
"We saw some of our key pages shoot up to Google's first page… Jackson is super adaptable and always ready with great ideas for our SEO strategy."
— Naz Malik, Co-founder, Onfolk
"Jackson is a skilled wordsmith with a marketing edge — his work is always well researched and expertly put together to fit the brief."
— Zsofia Kokenyesy, Content Manager, Gaming Realms
Let's Make Your Content Work Harder
Book Your Free Consultation
Available for Projects
Jackson Kelly, Copywriter
B2B SaaS Content That Performs