Need Engaging Content That Actually Works? Let’s Fix That.
Content Clarity System for B2B SaaS
One-Sentence Positioning Statement
I help B2B SaaS companies in AI, productivity, and edtech turn scattered content ideas into a repeatable decision-making system that keeps messaging consistent, speeds up production, and ensures content performs in both traditional search and AI-driven discovery.
The Upstream Outcome
What changes when it's done: Your team stops debating what to publish or how to say it. You have clear standards for voice and quality, a documented decision framework for choosing topics and angles, and GEO-optimized templates that work whether someone finds you through Google or ChatGPT. Content moves from "whenever we get around to it" to a predictable monthly rhythm.
Scope and Deliverables
What's included:
- Voice & Standards Doc (Week 1)
- Done means: 2-3 page document defining your brand voice, quality non-negotiables, and messaging guardrails that anyone touching content can reference
- Content Decision Framework (Week 1-2)
- Done means: Simple topic selection criteria, angle prioritization rubric, and monthly planning template that removes "what should we create?" paralysis
- GEO Content Template Package (Week 2)
- Done means: Plug-and-play templates for blog posts, case studies, and landing pages optimized for AI-driven discovery (clear structure, authority signals, comparison elements, TL;DR blocks)
- Implementation: 3 Pilot Assets (Week 3-4)
- Done means: One blog post, one case study, and one webpage written using the new system, with full documentation of the process so your team can replicate
- Repurposing Map (Week 4)
- Done means: Visual workflow showing how to turn each core asset into 5-8 derivative pieces (social snippets, email content, slide decks) without starting from scratch
Explicitly out of scope:
- Ongoing content production beyond the 3 pilot assets
- Video/podcast production
- Paid media strategy
- SEO technical audits
- Graphic design or brand identity work
Delivery Plan
Phase 1: Discovery (Week 1 - 3 days)
- 60-min kickoff call to understand business goals, current content pain points, existing voice/messaging
- Review of 3-5 existing content pieces
- Client responsibility: Provide access to existing content, share competitive examples they admire, identify key stakeholders
Phase 2: Strategy (Week 1-2 - 5 days)
- Build Voice & Standards Doc
- Create Content Decision Framework
- Develop GEO templates
- Client responsibility: 30-min async review/feedback on draft documents
Phase 3: Implementation (Week 3-4 - 7 days)
- Write 3 pilot assets using new system
- Document the workflow for internal replication
- Create repurposing map
- Client responsibility: Provide subject matter expertise/interview time for case study, approve topics for blog/webpage
Phase 4: Handoff (End of Week 4 - 2 days)
- 60-min training call walking team through the system
- Deliver complete package with all templates, frameworks, and pilot content
- Client responsibility: Attend handoff call, identify internal owner for ongoing execution
Total timeline: 4 weeks
Guidance/Advice Component
Content Direction Sessions
- Two 15-minute async check-ins (Week 2 and Week 3)
- Purpose: Quick decisions on angles, prioritization, or quality questions that come up during implementation
- Delivered via Loom or written feedback in shared doc
Quality Review Checkpoint
- One 30-minute mid-project sync (end of Week 2)
- Purpose: Review draft standards doc and templates, ensure alignment before moving to implementation
- Scheduled call with screen share
Agency pricing available on request.
Trusted by SaaS Startups, Agencies, and Tech Teams
"Jackson excels in writing clean and well-researched content… always impressed with how quickly he took to a subject and was able to make it his own."
— Norbert Hahn, Content Manager, IGC Services
"We saw some of our key pages shoot up to Google's first page… Jackson is super adaptable and always ready with great ideas for our SEO strategy."
— Naz Malik, Co-founder, Onfolk
"Jackson is a skilled wordsmith with a marketing edge — his work is always well researched and expertly put together to fit the brief."
— Zsofia Kokenyesy, Content Manager, Gaming Realms
Let's Make Your Content Work Harder
Book Your Free Consultation
📅 Book Online
📧 Email Me
🔗 Follow on LinkedIn
Jackson Kelly, Copywriter & Marketer
B2B SaaS Content That Performs
Services